Album and Duerr add some more motivational factors that drive companies to pursue international marketing: The main aim of causal type research is to determine the factors that are responsible for a particular kind of behaviour. The Case of Carrefour in Saudi Arabia Executive Summary There are a number of entry modes available to companies such as exporting through direct or indirect channels, licensing and franchising, foreign direct investment acquisitions and mergers, joint ventures, strategic alliances etc.
The interpretivism philosophy is applied on qualitative research with small sample size whereas, positivism philosophy is applied on quantitative research with large sample size.
For example, many multi-national companies are creating their own innovative distribution channels and packaging process in order to eliminate the barriers. Some companies will never trade overseas and so do not go through a single stage. To gain entry to a foreign market. For others the Internet has provided the opportunity for a new online company.
Jansson defines entry strategy as how companies get access to new customers in new markets by marketing their products and services.
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Potential problems that could arise with JVs include: More specifically, thematic analysis has been practiced by the researcher on the collected data. Since several malls have come up in the city like Riyadh and other major cities, the growth of shopping centres and non food retailing is around per cent in the country.
On the other hand, if you were to employ a home country agency i. And if the demand for foreign goods is very large, then the company can also establish its own marketing subsidiary. In addition to this, it will also aid in examining the views and opinions of the employees of Carrefour regarding the entry strategies of the company to expand its business in foreign market.
Small-sized corporations have limited market service options as they have restricted resources which may not permit any doorway. These barriers include tariff barriers, distribution access, governmental regulations, exit barriers, etc. Thus, there are two common philosophies practiced in the real world, there are philosophy of positivism and the philosophy of interpretivism, the interprevitism philosophy shows that there can be n number of solutions to a given problem depending on the situation in which the problem exists.
In the last decade and a half, more than 50 retailers have crossed their local business boundaries and have explored around 90 new markets. Joint ventures should also be differentiated from minority holdings by an MNC in a local firm. This means, the company has to pay much time, effort and expense to understand that foreign market Pehrsson, Firstly, it is of high importance to Carrefour to understand whether they have adopted a correct strategy or not to enter into SA.
Thus, it is required that before starting the research process, scholar must gain enough knowledge regarding different methodologies Kumar, Not many companies confine their foreign operations to licensing alone.
In addition to this, this will also help them in formulating better strategies for entering into other countries. Finally, political risk from Iraq, Iran, and from terrorism also acted as hurdles in the entry of Carrefour in Saudi Arabia. My mother was right essay writer My mother was right essay writer 5 major characteristics of culture essay reflective essay introduction sentence relating to others essay writing.
In case of descriptive research, the researcher does not have any idea regarding the root cause of the problem, the researcher works on the factual information only.
Since all the participants were holding major positions in the companies, they cannot afford time for interviews. Trading companies were started when some nations decided that they wished to have overseas colonies. Thus, in this, cause and effect relationship is determined by the researcher.
On the other hand, for analysing the quantitative data, the researcher has used the MS Excel software. The shifting tastes of consumers have motivated international retailers to expand their market in the region. Licenses can be for marketing or production.
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Therefore this essay will focus and assess the need for an organisation to use a range of modes of entry while entering the international market.
In due course it will give an overview on International marketing literature review, views on variety of entry modes, entry selection criteria, examples based on cased studies and conclusion. PART -A Introduction of entry market strategy. Strategy is planning through companies achieve their goals and move forward.
A company makes a decision to enter an international market, this strategy works to expand its wings. A mode of entry into an international market “is the channel which organisation that want operate in international markets employ to gain entry to a new international market. The choice for a particular entry mode is a critical determinant in the successful running of a foreign operation”.
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International Business. The following essay or dissertation on the topic of International Business has been submitted by a student so that it may help you with your research work and dissertation help. There are various international market entry modes that company can implement when entering into a new market.
Modes of entry vary in .Market entry modes essay help